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Premier Business Centers Blog

The What and Why of Company Culture

October 15, 2014 | By: MBurge

If you’ve been anywhere, except for maybe hiding under a rock, you’ve heard the term “company culture” come up again and again over the past few years. It is a huge buzz-term in the business industry and something that we’ve seen as a growing obsession and a topic of many blog posts, studies, and conferences. We’ve even discussed maintaining company culture during rapid growth in the past.But sometimes we talk about certain terms of business so much, that we fail to really clearly define it, an... Read More

10 Ways to Avoid Holiday Burnout

October 13, 2014 | By: RLesonsky

Holidays tend to bring out either the worst, or the best, in people. For small business owners, keeping a positive attitude can be a real test of endurance. With the rush of holiday marketing campaigns, trying to track down busy clients for meetings, and staying productive, don’t be surprised if you start showing these classic signs of burnout:Distancing yourself from relationships;Fewer personal accomplishments; andEmotional exhaustionIf you feel like you’re headed down an emotional and physic... Read More

Long Beach, California is Open For Business

October 10, 2014 | By: RLesonsky

There are many advantages to locating your business office space in the heart of a large downtown area, especially if you’re trying to launch a new small business. But if heavy traffic is not your scene you might contemplate somewhere just out of downtown to make your commute manageable. Downtown Long Beach, California, is less than 25 miles from the heart of downtown Los Angeles and is  a vibrant business community with historic architecture and an abundance of cultural arts.In the last few ye... Read More

5 Areas Where Small Businesses Should Focus On

October 08, 2014 | By: MBurge

Small businesses do not have the budgets to compete at the same scale as large businesses. Because of this inherent disadvantage, smaller businesses like yours need to understand how best to get the most exposure to the market with the lowest amount of money. There are at least 5 areas that a small business can focus on that will give you a competitive advantage comparable to that of a larger company.1. Focus on the Advantage of Being SmallerAn advantage that your business has over a larger com... Read More

What Does Your Office Say About Your Business?

October 06, 2014 | By: RLesonsky

It’s always interesting to see what people put on the walls of their offices or even what they have on their desks. But do you ever think about your office décor and what it says about your business? And what about your office mates? No matter what limitations you have in terms of redecorating your office space, it is possible to make a personal and professional mark on your space. Here are some things to think about:Think about colorsDo you want to convey a clean and modern image? Use shades o... Read More

Irvine, California: Where Diversity Flourishes

October 03, 2014 | By: RLesonsky

Besides being the safest city in the nation, locating your office in Irvine, California, gives you access to a diverse consumer population with a desire to promote cultural harmony. Irvine’s demographics are almost equally white (45 percent) and Asian (39 percent), but those aren’t the only cultures celebrated in this idyllic Orange County city.Hispanics, Indian and African American cultures are also represented in Irvine, to name a few. The latest Census reports that a non-English language is ... Read More

Making the Most Out of a Discount

October 01, 2014 | By: MBurge

Businesses, especially those that are just starting out, use discounts as a way to promote certain products they are selling as well as to drive customer interest. As a business, the use of discounts should be something that you give serious consideration to, especially if you are looking to expand your customer base. You should understand that discounting programs can add value, but if not properly managed, can create problems for you and your customers. Here are some suggestions for making th... Read More

How To Build Office Camaraderie

September 29, 2014 | By: RLesonsky

Why should you care about office politics and relationships? Isn’t avoiding all that drama one of the reasons you started your own business in the first place? But as the saying goes, no man is an island, and there are many reasons to build camaraderie in your small business’s shared office space. You never know when you might need help moving a piece of furniture, answering a phone, or even just someone to run ideas by. Most important, office mates can be a great source of referrals and recomm... Read More

Irvine, California: Safety in Numbers

September 26, 2014 | By: RLesonsky

There are many advantages to locating your office in Irvine, California, and there’s one factor that shouldn’t be left out or discounted among them all—safety.Usually, when cities grow at a rapid pace, as Irvine has, an increase in crime comes along with the influx of people. Irvine seems to be the exception. With the lowest number of violent crimes nationwide based on population, the city has consistently been named to the list of America’s safest cities for the past 10 years. And families and... Read More

What Small Businesses Can Learn From Apple and Its Products

September 24, 2014 | By: MBurge

The buzz around Apple is always impressive, but this year seems particularly interesting. This is due to the recent negative attention surrounding the supposed iCloud leaks that happened right before Apple's iPhone 6 and Apple Pay announcements. Yet Apple continues to be successful despite some bad publicity every now and then, in fact the iPhone 6 has, of course, broken records.Apple provides the perfect teaching moment for any business. Not only does it excel greatly in specific areas, it als... Read More

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