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Premier Business Centers Blog

Springtime Client Appreciation Day

April 18, 2014 | By: MBurge

Here at Premier Business Center's Airport Executive Suites location in Irvine, CA we don't just tell clients how we feel about them, we show them how we feel by hosting a special event day we like to call Client Appreciation Day!This month we had a Spring themed get together to take a break from all the hard work that goes on in our office space. Not only did we have delicious food and drink, but we also had an egg hunt inside the building! Our egg hunt included the traditional candy prizes, but... Read More

The Pros and Cons of Social Automation

April 16, 2014 | By: RLesonsky

As a small business owner using social media to market your business, does your typical day go something like this? “Time to check my LinkedIn Groups, post on Facebook, tweet and retweet, don’t forget to Instagram that picture, hang out a bit on Google+ and oh yeah, pin some stuff on Pinterest.” Throw in a little Reddit, BizSugar and StumbleUpon; lather, rinse, repeat, and you could quickly find your whole day passing by in a haze of posts/likes/comments/pins.For the busy small business owner, ... Read More

5 Tips to Giving a Killer Presentation

April 14, 2014 | By: RLesonsky

It’s not surprising 74 percent of people suffer from glossophobia, the fear of public speaking. The reality is at some point, your life as a small business owner will require you to make a speech--whether to a local networking group, a trade industry function or to potential investors. Besides having a well-thought-out speech and a beautiful presentation slide show, there are many steps you can take to make the presentation go smoothly.Here are five:1. Know Your VenueFind out from the event coo... Read More

Tax Mistakes Small Businesses Make

April 11, 2014 | By: RLesonsky

As a small business owner, you want to keep every hard-earned dollar you make. But some common mistakes you’re probably making when preparing your taxes could be costing you money—or even red-flagging you for an audit, a new poll by Xero reports.How can you stay on the IRS’s good side—and stay solvent? Here are some dos and don’ts:Don’t:Wait until April and then scramble to get organized—that’s a recipe for disaster.Do:Now that April 15 has come and gone, you need to start planning for next yea... Read More

7 Tips for Achieving A Paperless Office

April 10, 2014 | By: RLesonsky

Here’s the good news: Total paper consumption in North America has declined. The bad news: North American paper consumption is still a major driver of forest destruction. Did you make it your New Year’s resolution to be greener in your small business? Although becoming a completely paperless office may not be possible, it is possible to cut back on your paper usage in the office.Here are seven tips and tools to help:Start FreshIf you make an ambitious plan to transfer all your documents to digi... Read More

Try Exercise To Boost Productivity

April 07, 2014 | By: RLesonsky

Putting in the long hours required to run a successful small business is a given, but are you putting your health at risk by not exercising enough? Surprisingly, entrepreneurs are more likely to exercise than other on-their-feet professionals like teachers or nurses. If you always “intend” to exercise more, but have trouble getting started, here are some tips:Schedule Exercise Into Your WorkdayA recent study by the University of Minnesota found that exercising while working can boost productivi... Read More

What Is Content Marketing?

April 02, 2014 | By: RLesonsky

Content marketing is one of the hottest trends in marketing today, but if you’re not totally clear on what it is, you’re not alone. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”So, What is Content?Content can include any type of information you share with your cu... Read More

Make Your Marketing Mobile-Friendly

March 31, 2014 | By: RLesonsky

Do you own a smartphone? Of course you do—like more than half of Americans. That number is growing, and so is the amount of time your customers spend on their smartphones. In fact, according to eMarketer, the amount of time people spend on their mobile devices is growing 14 times faster than the amount of time they spend on their desktop computers. People increasingly use their smartphones for just about everything—and that includes keeping up with social media.What does this trend mean to your... Read More

Improve Your Speaking Skills

March 28, 2014 | By: RLesonsky

A couple years ago, it was estimated there were 350 PowerPoint presentations given every second across the globe. That number is likely much higher today due to a number of presentation programs on the market and the ease of creating visual presentations. But that doesn’t mean all these presentations are good. In fact, as much as $252 million a day is wasted watching poor presentations.The key to a good presentation is not in the visuals, but in what you say and how you say it. As Winston Churc... Read More

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Infographic: Business Travel and Coworking

March 26, 2014 | By: MBurge

Technology has made the world a much smaller place than it was even a decade ago. This has made it necessary for business people to become more agile and mobile than ever before.In our last infographic, we discussed the benefits of coworking and how it is changing the "home office."Although networking and some of the other benefits detailed in our last infographic can help bring new leads, closing the deal often requires you to work where your clients are, whenever they are available. Whether yo... Read More

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