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Premier Business Centers Blog

Tax Mistakes Small Businesses Make

April 11, 2014 | By: RLesonsky

As a small business owner, you want to keep every hard-earned dollar you make. But some common mistakes you’re probably making when preparing your taxes could be costing you money—or even red-flagging you for an audit, a new poll by Xero reports.How can you stay on the IRS’s good side—and stay solvent? Here are some dos and don’ts:Don’t:Wait until April and then scramble to get organized—that’s a recipe for disaster.Do:Now that April 15 has come and gone, you need to start planning for next yea... Read More

7 Tips for Achieving A Paperless Office

April 10, 2014 | By: RLesonsky

Here’s the good news: Total paper consumption in North America has declined. The bad news: North American paper consumption is still a major driver of forest destruction. Did you make it your New Year’s resolution to be greener in your small business? Although becoming a completely paperless office may not be possible, it is possible to cut back on your paper usage in the office.Here are seven tips and tools to help:Start FreshIf you make an ambitious plan to transfer all your documents to digi... Read More

Try Exercise To Boost Productivity

April 07, 2014 | By: RLesonsky

Putting in the long hours required to run a successful small business is a given, but are you putting your health at risk by not exercising enough? Surprisingly, entrepreneurs are more likely to exercise than other on-their-feet professionals like teachers or nurses. If you always “intend” to exercise more, but have trouble getting started, here are some tips:Schedule Exercise Into Your WorkdayA recent study by the University of Minnesota found that exercising while working can boost productivi... Read More

What Is Content Marketing?

April 02, 2014 | By: RLesonsky

Content marketing is one of the hottest trends in marketing today, but if you’re not totally clear on what it is, you’re not alone. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”So, What is Content?Content can include any type of information you share with your cu... Read More

Make Your Marketing Mobile-Friendly

March 31, 2014 | By: RLesonsky

Do you own a smartphone? Of course you do—like more than half of Americans. That number is growing, and so is the amount of time your customers spend on their smartphones. In fact, according to eMarketer, the amount of time people spend on their mobile devices is growing 14 times faster than the amount of time they spend on their desktop computers. People increasingly use their smartphones for just about everything—and that includes keeping up with social media.What does this trend mean to your... Read More

Improve Your Speaking Skills

March 28, 2014 | By: RLesonsky

A couple years ago, it was estimated there were 350 PowerPoint presentations given every second across the globe. That number is likely much higher today due to a number of presentation programs on the market and the ease of creating visual presentations. But that doesn’t mean all these presentations are good. In fact, as much as $252 million a day is wasted watching poor presentations.The key to a good presentation is not in the visuals, but in what you say and how you say it. As Winston Churc... Read More


Infographic: Business Travel and Coworking

March 26, 2014 | By: MBurge

Technology has made the world a much smaller place than it was even a decade ago. This has made it necessary for business people to become more agile and mobile than ever before.In our last infographic, we discussed the benefits of coworking and how it is changing the "home office."Although networking and some of the other benefits detailed in our last infographic can help bring new leads, closing the deal often requires you to work where your clients are, whenever they are available. Whether yo... Read More

Premier Reading Apps

March 24, 2014 | By: RLesonsky

Sometimes it may seem like you’re so busy running your business, you don’t have time to grow your business. Big mistake. And part of business growth comes from reading as much as you can about your industry in particular and business in general.That said, what exactly should you be reading?MagazinesBusiness magazines like Bloomberg BusinessWeek, Fast Company and Fortune cover general business news and trends. Inc. is packed with information specifically for small and mid-sized businesses. Howev... Read More

6 Lessons from Customer Service Superstars

March 24, 2014 | By: RLesonsky

Seeking to create standout customer service? Here are six lessons you can learn from the customer service superstars.1. Deliver “Wow Moments.”While many customer service departments focus on metrics like constantly shortening the time it takes to resolve a customer issue, at Zappos reps aren’t penalized for spending too much time on the phone with a customer. What matters is whether they make an emotional connection with the customer and create “wow moments.”In one legendary instance, a rep spe... Read More

5 Reasons You Should Consider an Outside Sales Rep

March 20, 2014 | By: RLesonsky

Do you need extra sales help these days, but aren’t ready to hire employees? While that’s understandable, your business still has to make money, so if you’re not ready to hire inside sales staff, hiring an outside sales rep might be the answer. In fact, according to Wharton, the dotcom bust in the early 2000s saw many businesses move to use an outside sales force and never go back to employees.Here are five factors to consider when hiring a sales rep:1. More To SellHiring an outside rep can esp... Read More

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