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Premier Business Centers Blog

3 PR Lessons You Can Learn From Large Corporations

March 06, 2014 | By: MBurge

Not everything that large corporations do is relevant to small businesses. The PR plans and policies of multinational companies may be far different from yours. However, no matter how small and obscure your business is, social media puts everyone on the radar, and bad PR can cause your mistakes to go viral.Here are some important PR lessons you can learn from large corporations.1. Be TransparentOne of the most important things to understand in the Internet age is that no business, whether large... Read More

3 Big Business HR Trends to Apply to Your Startup

March 06, 2014 | By: MBurge

Human resources trends in big businesses have been changing in recent years, mainly due to ever-more-sophisticated technology, a fluctuating economy and interconnected global finances. Some of the directions large corporations are taking in solving their HR conundrums are open to smaller businesses as well.Here are some big business HR trends you should consider applying to your startup.1. Talent AnalyticsTalent analytics is a term referring to the use of comprehensive computer data in human re... Read More

5 Web Marketing Areas You Should Stop Ignoring

March 06, 2014 | By: MBurge

Any business nowadays ignores web marketing at its peril. Many consumers browse the web for information on products and services, and if you do not have an online presence, you miss out on a huge pool of potential customers. Here are some of the most important web marketing strategies to consider.1. Business WebsiteInternet marketing begins with your company website. First of all, if possible, the domain name should be the same name as your company. If that name is taken, either change your nam... Read More

3 Must Haves for Freelancers

March 06, 2014 | By: MBurge

Working as a freelancer gives you the freedom to explore different opportunities in your work. You work as an independent consultant, meaning that you are not tied down to any one boss but have the flexibility to choose different assignments and gain experience with different types of work. This freedom, however, comes with a price. The independence you get as a freelancer is balanced by the need to maintain a professional appearance to present to potential employers or clients in order to be t... Read More

How To Use Linkedin To Get More Business

March 05, 2014 | By: RLesonsky

Are you using LinkedIn to its full potential? In a study of 3,000 LinkedIn users, the authors of Cracking the LinkedIn Sales Code identified 4.9 percent as “top sellers” getting substantial new business from LinkedIn. Top sellers have three things in common: They use more features more often and more strategically than the average user.To become a top seller:Get Active In LinkedIn GroupsThe average top seller is highly active in 30 Groups. Join and use Groups strategically. Visit the profiles o... Read More

Does Your Business Need a Blog?

March 03, 2014 | By: RLesonsky

Last year 90 percent of B2C marketers and B2B marketers used a content marketing strategy. But when asked if they thought their efforts were effective, the numbers fell drastically to 34 and 36 percent respectively. However, one method of content marketing that’s proven to be effective is blogging. No wonder that, according to the Content Marketing Institute, blogs are the fourth most popular method of content marketing behind social media, articles and enewsletters.Adding a blog benefits your ... Read More

3 Signs You Need to Pivot

March 01, 2014 | By: MBurge

When you start up a new business, the thrill of being an entrepreneur and bringing your vision to life sustains you through the initial traumas. You figure that in time you will fix the problems, work out the bugs and enable your ship to sail more smoothly. However, if after a reasonable amount of time your plan is not working, you need to assess whether it is time for your company to pivot. Pivoting does not mean abandoning your original vision, but rather changing your business model to adapt... Read More

Saving Your Online Reputation

February 27, 2014 | By: RLesonsky

Today, when customers are deciding whether or not to do business with you, the easiest place (and probably first place) they’re going to check is online review sites like Yelp and Angie’s List. In fact, if you don’t think your online reputation means anything, look at these findings from the BrightLocal 2013 Local Consumer Review Survey: 79 percent of consumers surveyed say they trust online reviews as much as personal recommendations.Keeping Up With Company MentionsSo how can you stay on top o... Read More

Are You Putting All Your Eggs in One Basket?

February 26, 2014 | By: RLesonsky

Is one big client giving you a ton of new work—so much so you can hardly keep up?Are you rubbing your hands together in glee at the thought of all the revenues about to roll in?Congratulations—but don’t get too comfortable just yet. Now is exactly the time when you need to start thinking about landing more clients. “How can I go after more clients when I can barely handle the work I’ve got now?” you may be scoffing.I hope you don’t have to learn this the hard way, but the reality is that in bus... Read More

5 Tips for Boosting Employee Productivity

February 21, 2014 | By: RLesonsky

We all know how hard it is for employees (and maybe even for you) to stay productive during the holidays. Maybe you just gave up, let it happen and swore to get back on track in the New Year.But what if that New Year’s resolution has still not taken effect? What if your employees still seem in holiday mode and can’t buckle down to business? Plus, if you have any football fanatics they may have gone straight from holiday distractions to obsessing about the Super Bowl (some estimates put the cost... Read More

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