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Premier Business Centers Blog

How to Put Twitter to Work for You

February 17, 2014 | By: RLesonsky

If your small business isn’t already active on Twitter, a new study about its effectiveness might change your mind. The study by Market Probe International found that 86 percent of consumers are more likely to buy from a small business if they see a friend recommending it on Twitter. Twitter not only boosts sales, but also helps you build lasting relationships with prospects and customers—85 percent of whom say they feel more “connected” with a business after following it on Twitter.What Do Twi... Read More

Protect Your Business from Disaster

February 12, 2014 | By: RLesonsky

Here’s a scary statistic for you: 95 percent of companies experienced a data outage in the past year. Here’s another one to rattle your entrepreneurial nerves: 32 percent of IT administrators do not test backup solutions for effectiveness.Now let’s look at the impact of natural disasters on small businesses: Did you know 2,700 small businesses applied for disaster loans due to Hurricane Sandy? That helped save many of them—but not all. About 30 percent of the small businesses affected by the Hu... Read More

Use Social Media to Conduct Focus Groups

February 10, 2014 | By: RLesonsky

Have you ever conducted a focus group? In this method of doing market research, you bring together a group of people who fit your target customer profile and ask them questions to help guide new product or service development. Focus groups are valuable, but can be costly and time-consuming for a small business. Fortunately, social media offers an alternative to in-person focus groups that can work for just about any business.Here are 5 steps to using social media to conduct informal focus group... Read More

How to Use Visual Social Media

February 06, 2014 | By: RLesonsky

If building your Facebook and LinkedIn traffic was part of your 2013 marketing plan, you’ve got a few more social media sites to add to your 2014 to-do list. And it’s time to think visually and not just textually.Here are six sites you need to know and use for visual promotions.Pinterest:There are only about half a million business accounts on Pinterest accounts, so putting your business on this virtual bulletin board now will still classify your business as an early adopter. There are millions... Read More

Give Your Social Media Presence a Checkup

February 03, 2014 | By: RLesonsky

Social media trends are changing all the time. Is your business keeping up? As we start a new year, now is a good time to give your business’s social media presence a checkup.Here are 5 things to assess:1. Do you have clear social media goals?When social media was young, we all started off just wanting to rack up the Twitter followers and get more Facebook fans. That’s great, but today social media is more sophisticated and you need to set some goals. Do you want your social media followers to ... Read More

4 Ways to Have a Productive Virtual Meeting

January 31, 2014 | By: RLesonsky

We’ve already covered tips for having a productive meeting such as planning ahead and turning off distracting tech toys, but how do you stay productive when one or more people aren’t even in the same room? How do you engage participants who are across the country or even around the world?In its semi-annual State of the Modern Meeting Report, Blue Jeans Network, a video-centric collaboration service, found the five most common business uses for a virtual meeting include:Team meetings, especially... Read More

5 Ways to Reach Out to Your Customers

January 28, 2014 | By: RLesonsky

More than half of respondents in a recent survey by Arizona State University’s W.P. Carey School of Business report they’ve had to deal with bad customer service. (Personally, I’m surprised the figure’s that low.)In the 2013 Customer Rage Survey, respondents say on average after receiving poor customer service, they had to contact companies four times to get resolution. With studies showing that 72 percent of profits come from just 20 percent of your customers, smart business owners need to mak... Read More

Does Your Business Website Need a Makeover?

January 27, 2014 | By: RLesonsky

Is it time to give your business website a new look? If you haven’t updated your website in a few years, the answer is probably “yes.” A study earlier this year by Online Marketing Coach found that the vast majority of small business websites aren’t effective at driving business because 70 percent have no calls to action on their home pages.Common mistakes small business websites are making include:82 percent don't reference their social media profiles on their websites;27 percent don't include... Read More

6 Reasons You Should Care About Google Plus

January 24, 2014 | By: RLesonsky

You probably already have a presence on Google+ since Google makes it almost mandatory to have an account if you want to use any of its other applications. But if you’re still debating whether or not you should spend time putting content on Google+, the answer is yes--because if you care anything about Google rank and authorship, it’s a must. Google+ is not going anywhere soon: As of October 2013, it claimed approximately 540 million monthly active users out of 1.1 billion registered users.Here... Read More


Considering Coworking Infographic

January 23, 2014 | By: pbcseo

The practice of coworking is more popular than ever. With more and more coworking spaces opening up across the globe, it has become clear that coworking isn't a fad; it's the future of business productivity.Here at Premier Business Centers we work with entrepreneurs and business owners across our network of 60+ executive suite and shared work space locations.Check out this fascinating infographic we put together and hope you find it interesting for a rundown of the most important data points to ... Read More

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