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Premier Business Centers Blog

Using Online Video in Your Social Media

January 06, 2014 | By: RLesonsky

Social media is hot, and so is online video. More than 6 billion hours of video are viewed on YouTube each month, Google reports. Put social and video together, and you’ve got today’s hottest marketing trend: social video.Social video refers to sharing and promoting your videos through social media. If you’re involved in social media, you’ve undoubtedly noticed that images get liked and shared more than other types of content. According to the Pew Internet and American Life Project, more than 4... Read More

Benefits of Locating Your Business in Oakland's Enterprise Zone

January 05, 2014 | By: MBurge

The Enterprise Zone program was initially developed by the California State Legislature to stimulate business and employment growth in specific areas that were under hard economic times. In 1993, the City of Oakland received an initial 15-year Enterprise Zone designation. The Zone was renewed in 2008 and provides many benefits to businesses of all sizes, making it an ideal place for just about any business.The Oakland Enterprise Zone takes up more than 27 square miles, and encompasses more than... Read More

Tech Tools to Help Your Business Go Mobile

January 03, 2014 | By: RLesonsky

Not only is mobile hot for consumers right now, more and more of them expect the businesses they patronize to be mobile. Here are the tools you need to do business anytime,anywhere.1. Smartphones:The important thing to remember about smartphones is to choose the same phone for your whole team. You don’t want to deal with compatibility issues. Whether you go with iPhones, Androids or Windows Phones is mostly a personal preference. Some smartphones are better for emailing, while others excel at s... Read More

Simple Steps to Survey Your Customers

December 30, 2013 | By: RLesonsky

It’s more important than ever for your small business to stay on top of what customers want and need. After all, if you’re not in tune with their desires, there are many competitors they can turn to. To find out what customers want, just ask! Conducting a customer survey shouldn’t be intimidating—in fact, it’s quite easy to do. Here are some simple ways to find out what you want to know.Pinpoint your goals.The best surveys are focused on a specific issue, rather than being vague and general. Fo... Read More

10 Ways to Maximize Use of an Office Space

December 27, 2013 | By: MBurge

One of the best ways to ensure maximized productivity at the office is to create an aesthetically structured space. The more time employees are spending at and around desks, the more important to have an efficient environment. This can also be important for individuals that work at home, creating work spaces that don’t cramp styles and encourage clearing paperwork quickly.Here are ten design tips for producing exceptional work spaces:1. Ask the Right QuestionsWhich office spaces are going to be... Read More

3 Steps to Hiring an Independent Contractor

December 27, 2013 | By: RLesonsky

With today’s technology, it’s harder than ever to tell which businesses use virtual workers and which have employees in their offices. That’s great news for your small business, because even if hiring full-time employees isn’t part of your current plans or current budget, you can use independent contractors to help you solve immediate staffing issues.Even better news: You have plenty of fish in the freelancing sea to choose from. The Bureau of Labor Statistics and the Government Accountability ... Read More

How to Build Lasting Customer Relationships

December 24, 2013 | By: RLesonsky

What’s the secret to getting and keeping customers? It hasn’t changed much since business began. No matter what tools or technology you have access to, attracting and retaining customers boils down to building lasting relationships. All else being equal, people do business with people they know and like. So how can you start a new customer relationship off on the right foot?Get introduced.Finding customers through referrals is half the battle to building relationships. When you and your new pro... Read More

Everything You Need To Know About Hiring An Intern

December 19, 2013 | By: MBurge

Hiring interns assists corporations in accomplishing workplace tasks while simultaneously enhancing the educational experience of young adults and new workforce participants. Similar to apprenticeship, interning also affords future industry professionals and employers a chance to develop mutual interests. Although interning only dates back to the 1980s, it has become common within a number of economic sectors. However, there are some disadvantages to hiring interns. If these negative factors ar... Read More

Give Your Computer a Tuneup

December 17, 2013 | By: RLesonsky

Nothing frustrates me (and I’m sure you) more than a slow-moving computer especially when I’m working on deadline. Not surprisingly, a slow computer is the number-one complaint from computer users. But before you bash your screen in frustration, know that most of the time, you (not your computers) are at fault. Before you go out and get a new desktop computer, buy an external hard drive or turn to your tablet or other mobile tools in desperation, let me dispel a few myths.According to Iolo.com ... Read More

7 Tips on Being More Productive

December 03, 2013 | By: MBurge

Do you ever look at the clock at the end of the day and wonder where the time went? If your list of accomplishments seems shorter than the time spent on it, these tips can boost your productivity at work. Bring the tips home with you, too!1. Close Social NetworksPeople who work with computers can sap away time on social networks like Facebook. You may find yourself constantly opening a new tab to see if you have updates, even if you literally just looked at it. Before you know it, you're busy l... Read More

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