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Premier Business Centers Blog

Your Guide to Effective Business Blogging

July 29, 2015 | By: pbcseo

Business blogging has been around for years now. But that doesn’t mean that business blogging is always the best option for your company or that your business is making the most from this marketing effort.The statistics do a great job of telling you why your business should have a blog:81% of digital marketers believe business blogging is a critical business process.46% of people online read blogs at least once a day.57% of companies surveyed gained a new customer through their blogs.79% of com... Read More

5 Reasons You Must Have a Small Business Blog

May 15, 2015 | By: MBurge

So you’ve heard that content is king and content marketing is the key to growing your business, but what you maybe haven’t figured out is the actual reasoning behind the effort you would have to expend into generating blog posts for your business.Some common excuses from small businesses who don’t blog are:We don’t have the time or manpower.We don’t have a professional writer.We don’t have the budget to hire someone to blog.No one wants to read about our product/service.Blogging wouldn’t make a... Read More

5 Steps to Creating an Offer That Captures Leads

March 20, 2015 | By: MBurge

Now that you have your mobile website and a solid social media presence, it is time to make sure that you are really getting the most out of your online marketing efforts. One of the best ways to see if your digital reach is going the direction you want it to, is to create an offer that your leads can download in exchange for their information.This may sound like a simple thing to do, but it requires proper execution to actually make this work in a way that will benefit your overall company.St... Read More

Everything Your Small Business Needs to Know About Mobile-Friendly Web Design

February 09, 2015 | By: MBurge

Almost a year ago, we talked about the importance of mobile marketing for your small business. And believe it or not, but if your website is not mobile friendly at this point, it could ultimately cause some major damage to your web marketing strategy if it goes unaddressed. So if you didn’t take our advice back then, it’s now time to listen.The Importance of MobileStatistics show an ever increasing growth in mobile usage. In a report done by Nielsen and Google, the following results were found:... Read More

Get Your Business on Shopping Sites

November 17, 2014 | By: RLesonsky

You might have a stellar business idea, but no one is going to come banging on the doors of your office looking to hire you if you don’t have a thorough marketing plan, covering, among other items, how to spread the word about your business. Online content, social media and getting involved in your community are crucial to making your business a success. Another way to get marketing juice for your business is to get listed on top shopping sites. Thought that was just for the big guys? Not if yo... Read More

Social Media Trends: 2015

October 27, 2014 | By: RLesonsky

As important as social media has become for small businesses, everyone wants to know about what will be new or hot in 2015? According to TopRankBlog.com “The only constant is change.”Here are the top 12 hot social media trends for 2015:Focus on emotion and customer experiences. Remember quality counts.Think relevant content, not the same ol’, same ol’. Relevant = trends = current = what people want to know.Good writing matters more than ever. Write with your readers in mind! The better the qual... Read More

3 of the Most Significant Changes in Business by IT

September 17, 2014 | By: MBurge

Whether your company is a startup or a long-established business, to continue growing nowadays you need to consider the impact of information technology. Technology continues to change rapidly, and utilizing the latest innovations ensures success in a rapidly evolving virtual business environment. Here are some of the most significant changes to business that information technology has brought about.1. Virtual OfficesA virtual office is conducted via your computer or laptop instead of a physica... Read More

What Is Content Marketing?

April 02, 2014 | By: RLesonsky

Content marketing is one of the hottest trends in marketing today, but if you’re not totally clear on what it is, you’re not alone. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”So, What is Content?Content can include any type of information you share with your cu... Read More

5 Web Marketing Areas You Should Stop Ignoring

March 06, 2014 | By: MBurge

Any business nowadays ignores web marketing at its peril. Many consumers browse the web for information on products and services, and if you do not have an online presence, you miss out on a huge pool of potential customers. Here are some of the most important web marketing strategies to consider.1. Business WebsiteInternet marketing begins with your company website. First of all, if possible, the domain name should be the same name as your company. If that name is taken, either change your nam... Read More