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Premier Business Centers Blog

The Pros and Cons of Social Automation

April 16, 2014 | By: RLesonsky

As a small business owner using social media to market your business, does your typical day go something like this? “Time to check my LinkedIn Groups, post on Facebook, tweet and retweet, don’t forget to Instagram that picture, hang out a bit on Google+ and oh yeah, pin some stuff on Pinterest.” Throw in a little Reddit, BizSugar and StumbleUpon; lather, rinse, repeat, and you could quickly find your whole day passing by in a haze of posts/likes/comments/pins.For the busy small business owner, ... Read More

5 Tips to Giving a Killer Presentation

April 14, 2014 | By: RLesonsky

It’s not surprising 74 percent of people suffer from glossophobia, the fear of public speaking. The reality is at some point, your life as a small business owner will require you to make a speech--whether to a local networking group, a trade industry function or to potential investors. Besides having a well-thought-out speech and a beautiful presentation slide show, there are many steps you can take to make the presentation go smoothly.Here are five:1. Know Your VenueFind out from the event coo... Read More

Tax Mistakes Small Businesses Make

April 11, 2014 | By: RLesonsky

As a small business owner, you want to keep every hard-earned dollar you make. But some common mistakes you’re probably making when preparing your taxes could be costing you money—or even red-flagging you for an audit, a new poll by Xero reports.How can you stay on the IRS’s good side—and stay solvent? Here are some dos and don’ts:Don’t:Wait until April and then scramble to get organized—that’s a recipe for disaster.Do:Now that April 15 has come and gone, you need to start planning for next yea... Read More

7 Tips for Achieving A Paperless Office

April 10, 2014 | By: RLesonsky

Here’s the good news: Total paper consumption in North America has declined. The bad news: North American paper consumption is still a major driver of forest destruction. Did you make it your New Year’s resolution to be greener in your small business? Although becoming a completely paperless office may not be possible, it is possible to cut back on your paper usage in the office.Here are seven tips and tools to help:Start FreshIf you make an ambitious plan to transfer all your documents to digi... Read More

Try Exercise To Boost Productivity

April 07, 2014 | By: RLesonsky

Putting in the long hours required to run a successful small business is a given, but are you putting your health at risk by not exercising enough? Surprisingly, entrepreneurs are more likely to exercise than other on-their-feet professionals like teachers or nurses. If you always “intend” to exercise more, but have trouble getting started, here are some tips:Schedule Exercise Into Your WorkdayA recent study by the University of Minnesota found that exercising while working can boost productivi... Read More

Premier Reading Apps

March 24, 2014 | By: RLesonsky

Sometimes it may seem like you’re so busy running your business, you don’t have time to grow your business. Big mistake. And part of business growth comes from reading as much as you can about your industry in particular and business in general.That said, what exactly should you be reading?MagazinesBusiness magazines like Bloomberg BusinessWeek, Fast Company and Fortune cover general business news and trends. Inc. is packed with information specifically for small and mid-sized businesses. Howev... Read More

6 Lessons from Customer Service Superstars

March 24, 2014 | By: RLesonsky

Seeking to create standout customer service? Here are six lessons you can learn from the customer service superstars.1. Deliver “Wow Moments.”While many customer service departments focus on metrics like constantly shortening the time it takes to resolve a customer issue, at Zappos reps aren’t penalized for spending too much time on the phone with a customer. What matters is whether they make an emotional connection with the customer and create “wow moments.”In one legendary instance, a rep spe... Read More

5 Reasons You Should Consider an Outside Sales Rep

March 20, 2014 | By: RLesonsky

Do you need extra sales help these days, but aren’t ready to hire employees? While that’s understandable, your business still has to make money, so if you’re not ready to hire inside sales staff, hiring an outside sales rep might be the answer. In fact, according to Wharton, the dotcom bust in the early 2000s saw many businesses move to use an outside sales force and never go back to employees.Here are five factors to consider when hiring a sales rep:1. More To SellHiring an outside rep can esp... Read More

Does Your Business Need a Blog?

March 03, 2014 | By: RLesonsky

Last year 90 percent of B2C marketers and B2B marketers used a content marketing strategy. But when asked if they thought their efforts were effective, the numbers fell drastically to 34 and 36 percent respectively. However, one method of content marketing that’s proven to be effective is blogging. No wonder that, according to the Content Marketing Institute, blogs are the fourth most popular method of content marketing behind social media, articles and enewsletters.Adding a blog benefits your ... Read More

Are You Putting All Your Eggs in One Basket?

February 26, 2014 | By: RLesonsky

Is one big client giving you a ton of new work—so much so you can hardly keep up?Are you rubbing your hands together in glee at the thought of all the revenues about to roll in?Congratulations—but don’t get too comfortable just yet. Now is exactly the time when you need to start thinking about landing more clients. “How can I go after more clients when I can barely handle the work I’ve got now?” you may be scoffing.I hope you don’t have to learn this the hard way, but the reality is that in bus... Read More

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