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Premier Business Centers Blog

Use Social Media to Conduct Focus Groups

February 10, 2014 | By: RLesonsky

Have you ever conducted a focus group? In this method of doing market research, you bring together a group of people who fit your target customer profile and ask them questions to help guide new product or service development. Focus groups are valuable, but can be costly and time-consuming for a small business. Fortunately, social media offers an alternative to in-person focus groups that can work for just about any business.Here are 5 steps to using social media to conduct informal focus group... Read More