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Premier Business Centers Blog

6 Social Media Tips for B2B Companies

July 31, 2015 | By: MBurge

The popularity of social media is on the rise, and for good reason: it works. It helps contribute to inbound marketing by building relationships with potential (and existing) customers, encouraging them to click over to your site, and getting them to sign up for your email marketing campaign.  That’s how it works in a perfect world. But in the real world, the path from prospect to paying customer is not so linear and many different tactics within one strategy must work together to bring a fan o... Read More

Social Media Trends: 2015

October 27, 2014 | By: RLesonsky

As important as social media has become for small businesses, everyone wants to know about what will be new or hot in 2015? According to TopRankBlog.com “The only constant is change.”Here are the top 12 hot social media trends for 2015:Focus on emotion and customer experiences. Remember quality counts.Think relevant content, not the same ol’, same ol’. Relevant = trends = current = what people want to know.Good writing matters more than ever. Write with your readers in mind! The better the qual... Read More

10 Best LinkedIn Practices

June 23, 2014 | By: RLesonsky

How’s your client engagement on LinkedIn? Hopefully, this question didn’t remind you that your business doesn't even have a LinkedIn presence. According to a report by Social Media Examiner, LinkedIn was chosen as the second most important social media platform for businesses after Facebook. If you’ve ignored your LinkedIn company page for a while, it’s time to check in and make sure it’s doing its job of gathering more contacts and clients for your business.Here are some tips to get maximum ex... Read More

How to Take Your Contacts to the Next Level

May 06, 2014 | By: RLesonsky

How many times has this happened to you: You are networking at an event or conference and meet people who you really connect with, get their business cards and contact info, invite them to connect with you on social media, send them a few tweets or post a few times on their Facebook pages and then…nothing. Relationships you hoped would lead to new ideas, interaction and new business go nowhere.How can you prevent new social media connections from fizzling out and take them to the next level? He... Read More

The Pros and Cons of Social Automation

April 16, 2014 | By: RLesonsky

As a small business owner using social media to market your business, does your typical day go something like this? “Time to check my LinkedIn Groups, post on Facebook, tweet and retweet, don’t forget to Instagram that picture, hang out a bit on Google+ and oh yeah, pin some stuff on Pinterest.” Throw in a little Reddit, BizSugar and StumbleUpon; lather, rinse, repeat, and you could quickly find your whole day passing by in a haze of posts/likes/comments/pins.For the busy small business owner, ... Read More

Make Your Marketing Mobile-Friendly

March 31, 2014 | By: RLesonsky

Do you own a smartphone? Of course you do—like more than half of Americans. That number is growing, and so is the amount of time your customers spend on their smartphones. In fact, according to eMarketer, the amount of time people spend on their mobile devices is growing 14 times faster than the amount of time they spend on their desktop computers. People increasingly use their smartphones for just about everything—and that includes keeping up with social media.What does this trend mean to your... Read More

How To Use Linkedin To Get More Business

March 05, 2014 | By: RLesonsky

Are you using LinkedIn to its full potential? In a study of 3,000 LinkedIn users, the authors of Cracking the LinkedIn Sales Code identified 4.9 percent as “top sellers” getting substantial new business from LinkedIn. Top sellers have three things in common: They use more features more often and more strategically than the average user.To become a top seller:Get Active In LinkedIn GroupsThe average top seller is highly active in 30 Groups. Join and use Groups strategically. Visit the profiles o... Read More

How to Put Twitter to Work for You

February 17, 2014 | By: RLesonsky

If your small business isn’t already active on Twitter, a new study about its effectiveness might change your mind. The study by Market Probe International found that 86 percent of consumers are more likely to buy from a small business if they see a friend recommending it on Twitter. Twitter not only boosts sales, but also helps you build lasting relationships with prospects and customers—85 percent of whom say they feel more “connected” with a business after following it on Twitter.What Do Twi... Read More

Use Social Media to Conduct Focus Groups

February 10, 2014 | By: RLesonsky

Have you ever conducted a focus group? In this method of doing market research, you bring together a group of people who fit your target customer profile and ask them questions to help guide new product or service development. Focus groups are valuable, but can be costly and time-consuming for a small business. Fortunately, social media offers an alternative to in-person focus groups that can work for just about any business.Here are 5 steps to using social media to conduct informal focus group... Read More

How to Use Visual Social Media

February 06, 2014 | By: RLesonsky

If building your Facebook and LinkedIn traffic was part of your 2013 marketing plan, you’ve got a few more social media sites to add to your 2014 to-do list. And it’s time to think visually and not just textually.Here are six sites you need to know and use for visual promotions.Pinterest:There are only about half a million business accounts on Pinterest accounts, so putting your business on this virtual bulletin board now will still classify your business as an early adopter. There are millions... Read More

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