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Premier Business Centers Blog

Give Your Social Media Presence a Checkup

February 03, 2014 | By: RLesonsky

Social media trends are changing all the time. Is your business keeping up? As we start a new year, now is a good time to give your business’s social media presence a checkup.Here are 5 things to assess:1. Do you have clear social media goals?When social media was young, we all started off just wanting to rack up the Twitter followers and get more Facebook fans. That’s great, but today social media is more sophisticated and you need to set some goals. Do you want your social media followers to ... Read More

6 Reasons You Should Care About Google Plus

January 24, 2014 | By: RLesonsky

You probably already have a presence on Google+ since Google makes it almost mandatory to have an account if you want to use any of its other applications. But if you’re still debating whether or not you should spend time putting content on Google+, the answer is yes--because if you care anything about Google rank and authorship, it’s a must. Google+ is not going anywhere soon: As of October 2013, it claimed approximately 540 million monthly active users out of 1.1 billion registered users.Here... Read More

Using Online Video in Your Social Media

January 06, 2014 | By: RLesonsky

Social media is hot, and so is online video. More than 6 billion hours of video are viewed on YouTube each month, Google reports. Put social and video together, and you’ve got today’s hottest marketing trend: social video.Social video refers to sharing and promoting your videos through social media. If you’re involved in social media, you’ve undoubtedly noticed that images get liked and shared more than other types of content. According to the Pew Internet and American Life Project, more than 4... Read More

Twitter Basics for Your Small Business

November 18, 2013 | By: RLesonsky

What can Twitter do for your small business?Increasing public awareness of your brand; driving more traffic to your website, store or location; and giving you a way to interact one-on-one with customers are just some of the benefits of this social media tool.What do you need to know before you get started?Begin by creating a Twitter profile page that includes your business information plus links to your website and any other social media pages you want to connect to. Pick a Twitter username tha... Read More

Facebook Basics to Boost Your Business

October 04, 2013 | By: RLesonsky

Is your small business using Facebook yet? If not, you’re missing out. According to the Pew Internet and American Life study, Facebook is by far the most popular social network in the U.S., used by 72 percent of all internet users. Here are the basics you need to know to get started.Begin by creating a business Facebook Page (which differs from a personal page that you would create for yourself). Visit www.facebook.com/pages/create.php and click on “Local Business or Place” to get started.Next,... Read More

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