If you have a business blog or contribute blog posts to other blogs, you know how time-consuming “feeding the content beast” can be. Some days, you just don’t have time to write a blog post, or you aren’t feeling inspired—but you can’t let the other blogger down or leave your own blog blank for the day. What do you do?
Here are five ideas for writing quick blog posts when you don’t have a lot of time or inspiration.
1. Jumpstart Your Brain
by using a tool like Hubspot’s Blog Topic Generator. Put in the topics you want to write about, whether that’s “small business accounting” or “summer landscaping ideas,” and the topic generator comes up with a week’s worth of blog titles to get you going.
2. Get Visual
Sometimes, your readers don’t feel like reading, either—they just want to look at pictures. With everyone pressed for time, no wonder visually-oriented blog posts are so popular today. Did you recently attend an event or conference where you took pictures? Post them with quick captions about who you met and what you learned. Or go through your business and take behind-the-scenes shots of your team at work, your product being made or the new spring fashions in your boutique.
3. Curate Content
If you’re like most business owners, you probably keep up with your favorite news sites, blogs and industry websites on a regular basis. What are the three most interesting, useful or just plain odd things you read this week? Find the articles, write a quick paragraph about each and link to the source. Just make sure it’s relevant to your business. You can automate things a bit by using content curation tools like CurationSoft, which lets you search for relevant content, drag and drop it into your blogging CMS, add a few words of your own, attribute and post. Done.
4. Re-Purpose Existing Content
Whitepapers, ebooks, articles, speeches—any written content you’ve already done can be repurposed as a blog post.
5. Use Lists
Not every blog post has to be 500 or 700 words long. Readers love lists, so try creating a good, impactful “top 10 list” like “top 10 ideas to rejuvenate your lawn for spring” (for a landscaping business), “top 10 tips for saving at tax time” (for an accountant) or “top 10 things every small business owner needs to know” (for a consultant). Each tip can be just one or two sentences long, and it will still add up to a meaty post if your tips are useful.
Try to write at least 250 words in each post—even ones with pictures. Some say that’s the minimum required to make sure your blog gets indexed by search engine spiders.
Keep in mind that your blog posts don't have to be traditional in any sense. They are meant to capture your audiences attention and provide quality information. So have fun with it, and don't let writer's block get to you.
Photo Credit: gpointstudio/iStock/Thinkstock