Any business nowadays ignores web marketing at its peril. Many consumers browse the web for information on products and services, and if you do not have an online presence, you miss out on a huge pool of potential customers. Here are some of the most important web marketing strategies to consider.
1. Business Website
Internet marketing begins with your company website. First of all, if possible, the domain name should be the same name as your company. If that name is taken, either change your name, or choose a simple domain name that characterizes the product or service you sell. Choose a website theme and design that fits your business, is mobile-friendly, and font that is easy to read. Fill your website, in an uncluttered way, with useful information. Do not talk down to or belittle the intelligence of your potential customers in any way. Start an informative blog to which your customers will be drawn regularly for expert advice relevant to your industry.
SEO stands for search engine optimization. This refers to the visibility of your business website in search engine results. When a customer queries for relevant product or service information, you want to be one of the first results displayed. SEO involves the use of common keywords, optimizing headlines and descriptions, cross linking, and backlinking to your site. Because SEO can be complicated and time-consuming, hiring an SEO expert, at least temporarily, might be your best option.
3. Giveaways and Coupons
In online marketing, offering regular giveaways and coupons for discounts on your website is a powerful business building strategy. Not only do potential customers sample your product and recognize its value, but they feel a psychological obligation to reciprocate the favor. You invest a modest amount in offering a discount or free sample, and in return you gain a repeat customer. Not only that, but these offers increase regular traffic to your website, which enhances your online visibility.
4. Social Media
Sign up and create dedicated pages for your business on such social media sites as Facebook, LinkedIn, Twitter, YouTube, Google+ and Pinterest. Create quality content to draw customers to your website. Remain active, and communicate with followers. This takes time and effort, but the relationships you build with potential customers are invaluable.
In pay-per-click advertising, you place ads that link to your business website on popular sites, such as search engines. You pay the publisher each time the ad is clicked. On large search engines, businesses bid for pay-per-click ad space. Other sites offer pay-per-click spots at fixed rates. Though this method can be expensive and is sometimes subject to click fraud, it can be a good way to drive traffic to your website.
Web marketing takes time, and there is a learning curve in implementing web marketing. However, once you have begun, you open up your business to the possibility of exponential growth.