So you’ve heard that content is king and content marketing is the key to growing your business, but what you maybe haven’t figured out is the actual reasoning behind the effort you would have to expend into generating blog posts for your business.
Some common excuses from small businesses who don’t blog are:
- We don’t have the time or manpower.
- We don’t have a professional writer.
- We don’t have the budget to hire someone to blog.
- No one wants to read about our product/service.
- Blogging wouldn’t make a difference for our company, especially in our industry.
- There are so many other places to focus our time and energy that are far more important.
- And the list goes on...
While a lot of small business think that blogging is just not for them, I’m here to tell you that is just simply not the case.
Small businesses gain several benefits from having a blog and posting regular pieces to it. Here are several of these benefits:
1. Gain Qualified Traffic
Through blogging, small businesses have a perfect opportunity to grow their online traffic. And not just any traffic, but people who are actually searching for the information you are providing within your blog.
Companies that blog have 55% more website visitors than companies that don’t blog.
2. Increase Industry Authority
Claiming you’re an expert is far different from actually being an expert. One way to prove to potential leads and other people in your industry is to write honest, no-nonsense posts about industry specific topics and issues.
Experts should share their knowledge, and a blog is one way for your small business to prove that you know what you’re talking about.
3. Capture Leads and Close Deals
Because you are gaining more qualified traffic through your blog, you are no much more likely to capture leads and close deals because of your web content. Utilize downloadable offers to capture your web leads.
It works for both types of companies, B2C and B2B:
- B2C companies that blog generate 88% more leads per month
- B2B companies that blog generate 67% more leads per month.
4. Nurture Clients
Often times, we get so caught up in the actual sales process, we forget about everything that happens after. But your clients can and will be your biggest brand promoters, so treat them right.
One way to do this is to provide them with blog posts tailored just for them. Do you sell a specific product? What are some not so obvious uses for your product? Do you sell software? How do they do a specific action with your software. And so on.
Customers and clients want to know that they are important, and blogging about topics that really help them get the most out of your product and service is just another way to do that.
5. Cost Effective Marketing
Now, you don’t have to be a professional writer to blog. The only thing blogging costs you is your time and energy.
Just don’t fall into the trap of blogging too much early on. You will get burned out quickly, and won’t be able to maintain your momentum. Instead, choose a blogging schedule (once a month, once a week, etc.) and stick with it! Learn to generate content for your blog consistently.
Be competitive and get more out of your online presence by blogging. Creating a company blog generates long term results for your website and can even provide fuel for other marketing efforts such as your social media or email marketing. This gives your small company the competitive edge it needs to grow and succeed.