Almost a year ago, we talked about the importance of mobile marketing for your small business. And believe it or not, but if your website is not mobile friendly at this point, it could ultimately cause some major damage to your web marketing strategy if it goes unaddressed. So if you didn’t take our advice back then, it’s now time to listen.
The Importance of Mobile
Statistics show an ever increasing growth in mobile usage. In a report done by Nielsen and Google, the following results were found:
- 77% of mobile searches occur at home or at work.
- 17% are on the go.
- 73% of mobile searches triggered additional action and conversions.
Google has already rolled out “mobile-friendly” tags when you search on your mobile device, like a smartphone or tablet, to help mobile users know without having to visit a website, which sites are going to be the most user friendly on their device. And there have recently been reported shifts in the Google algorithm that are effecting sites that are not mobile friendly. This points to Google’s move to continue focusing on user experience, which will ultimately affect search engine ranking.
So before you start seeing a drop in your ranking, or even if you have, take the necessary steps to make your website mobile-friendly with one of these options.
There are two main ways that you can set up your website to handle mobile traffic: responsive web design and standalone web design. Each one has its own unique benefits. So before you make the decision to do one or the other, it is important to understand what they each do.
Standalone Web Design
This option basically requires that you create an entirely new, mobile website that should match up with the content and feel of your desktop website. Users are automatically redirected to the appropriate website based on their device.
- Better location services for mobile only site.
- Unique web design tailored for optimal mobile use.
- Separate monitoring of mobile and desktop website.
- Design and content changes must be made on each website separately, equalling double the work.
Responsive Web Design
This option allows for one URL to be used across multiple devices. The website will automatically reformat itself based on the device a user is viewing the website on.
- Updates to content and design are only required once.
- Only one website requires monitoring and maintenance.
- One website with two types of users can negatively affect user experience, because a desktop user may need a different experience than a mobile user.
- Loading time and other technical aspects may be a bit slow on a mobile device.
Ultimately, by making the move to mobile, you can increase traffic to your website. This is necessary for businesses who want to be found online, as mobile searches will most likely surpass desktop searches this year.