Location, location, location.
If you’re looking for office space in a desirable location, then beautiful San Diego may be for you.
If you’re looking for an easy way to improve SEO for your San Diego-based business, then local search directories are definitely for you.
Consumers today go online to look for and research all kinds of products and services—and not all of them buy online. Many times shoppers do their research online and then call a business or set up appointments with local service providers. By making sure your San Diego business comes up top of those search results, you can easily boost your business’s profile and your sales.
Here are some of the most popular local search directories that your San Diego business should be represented on.
Where Your San Diego Business Should Be Listed
- Google Maps
- Microsoft Live
- Yellow Pages
- AOL Yellow Pages
How to Get Your San Diego Business Listed
Start by visiting these directories to“claim” your listing (it’s free). If there is already information available, edit the information and then in any blanks. If there is no listing for your business, create one (this is also free).
Make sure the information listed about your business is current, including the URL for your business website, maps and directions. Include a keyword-rich description of your business to boost your SEO. If contact information is missing, such as your business phone number or fax, fill it in.
You might consider optimizing your listing by adding additional information such as photos, employees or products and services. You can also add details about your business such as prices, discounts or any specialties.
Think about the fact you’ll be listed along with a lot of other, similar San Diego businesses. What will make yours stand out?
How To Grow Your San Diego Business Once Your Listed
Don’t bother with paying for premium placement; first, try to reach the top of search results organically. Use analytics tools to monitor which directories drive the most traffic to your San Diego small business website.
Continue to regularly visit the local search directories once a month to keep your listings current and add any new information.
Keep in mind the directories listed above are not the only ones out there. In fact, there are hundreds of local search directories available. If the task of getting on all those directories makes you want to give up, there are services you can hire to do the work for you. You can also outsource the job temporarily while you’re getting your business off the ground.
Ultimately, using local directories is increasingly important to gain your business online visibility in an ever increasingly competitive world. Get started today and watch it grow your business.
Photo Credit: ViewApart/iStock/Thinkstock