If building your Facebook and LinkedIn traffic was part of your 2013 marketing plan, you’ve got a few more social media sites to add to your 2014 to-do list. And it’s time to think visually and not just textually.
Here are six sites you need to know and use for visual promotions.
There are only about half a million business accounts on Pinterest accounts, so putting your business on this virtual bulletin board now will still classify your business as an early adopter. There are millions of registered users on Pinterest pinning and repinning images and following other users. The average time spent daily on the site per visit is 14.2 minutes and 80 percent of users are women. Check out the most popular boards to see what types of images get the most repins.
Only three years old, Instagram has over 150 million users, 16 billion photos shared, and 1 billion likes happening each day. With Instagram you take photos and videos, modify them with filters, tag and geolocate them, and then share them on Instagram and other social media sites. Businesses use Instagram to hold contests, share pictures of employees, or visual representations of new services.
Considered a “microblogging” site, Tumblr makes it easy to post any type of content, including text, video, audio files, photos or links, and has climbed in the ranks on comScore’s Top 50 U.S. Web properties. The visual blogging site is popular with users age 25 and under and easy to use from mobile devices.
The social media gods at Facebook quickly realized how important photos and videos are on the site and have made it possible to post image files as comments and to post bigger/wider pictures in your stream. And if you want to buy a Facebook ad, your ad can now feature a bigger image as well.
Mostly used for personal reasons, this app, created by college students at Stanford, has grown so fast, collectively users are receiving 400 million "Snaps" a day. Recently, Snapchat introduced a feature where users can build a digital photo album that is available to all contacts for 24 hours. Many companies are exploring how to better use the app for marketing.
Originally only available on iOS devices, Vine, Twitter's 6-second video sharing app, is now available on Android and Windows Phones. Just announced, Vine is launching Web profiles where you can reserve a vanity address for your personal or business account. For photos, Twitter now has Twitter cards where brands can create photo cards to share product info with a collage of images.
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