Holidays tend to bring out either the worst, or the best, in people. For small business owners, keeping a positive attitude can be a real test of endurance. With the rush of holiday marketing campaigns, trying to track down busy clients for meetings, and staying productive, don’t be surprised if you start showing these classic signs of burnout:
- Distancing yourself from relationships;
- Fewer personal accomplishments; and
- Emotional exhaustion
If you feel like you’re headed down an emotional and physical rabbit hole, here are 10 tips to get you back on solid ground:
1. Eat healthy.
Instead of partaking in all the holiday goodies readily available, pack some healthy snacks from home to give you prolonged energy instead of a quick sugar or caffeine fix.
Stress causes all sorts of health problems and lack of sleep can affect your decision-making abilities. Make sure you’re getting plenty of rest during the holiday season so you can tackle all the responsibilities with a clear focus.
You may be a solo business owner, but the holidays are the perfect time to try hiring part time help. With college students home for the holidays you might be able to snag a few wanna-be graphic designers or social marketing wizards to help you get the word out about your business.
4. Put off what can wait.
The holidays are not the time to start a new project or replace needed equipment. There is no time for a learning curve, so save those labor-intensive projects for the New Year.
5. Enjoy the holidays.
Don’t delegate all of the fun stuff the holidays bring. Take a lunch break to do some shopping or plan on seeing some holiday movies with the family.
6. Enjoy the rush.
Remember all this business means more business. Things might slow down after the holidays so enjoy the extra income stream while it’s happening.
7. Plan ahead.
Keep a list of things you want to change for next year. Think about what worked and what didn’t this year, and plan to make the necessary changes.
8. Socialize with clients.
Mix business with pleasure and ask a client to lunch or dinner. Get to know the person outside of business.
9. Socialize with the office.
Plan an office holiday party or secret holiday gift exchange to build camaraderie.
10. Get a jump on your New Year’s Resolutions.
Why wait until the New Year to start your New Year’s Resolutions if they’re going to make you feel better this year? Whether it’s exercising more, keeping up with national news, or getting a better handle on social media, start taking steps to do it now, so you’re not overwhelmed come January 2.
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